• Welcome to Northwest Criterion Asset Management, LLC

    Northwest Criterion is an independent, registered investment advisory firm based in Princeton, New Jersey.  Our two principals, Michael Camp and Joseph Hunt, founded Northwest Criterion in 2003 after successful careers dealing with sophisticated institutional clients on Wall Street.  Northwest Criterion uses a rational, analytical, and disciplined approach together with a market sense based on years of experience to structure investment portfolios that meet your needs.  As a high-net worth client, you should expect tailored solutions and professional treatment from your investment advisor.  Northwest Criterion Asset Management will deliver on those expectations.  While we are primarily focused on managing client portfolios, we are also able to help clients achieve other long-range financial goals.  We can offer guidance on financial planning topics that include retirement and insurance planning, college funding, and charitable giving programs.               

     

    Financial Guidance

    We will review other financial planning issues. These may include funding college, planning for retirement, selecting insurance products, and reviewing your 401(k). We offer these services at no charge to clients and their families.

    Investment Management

    We take a systematic and analytical approach to selecting sound, long-term investments for our clients. Based on our experience, we also take great care to manage the risk in your portfolio to a level acceptable to you.

    Financial Planning

    We will review other financial planning issues such as funding college, retirement planning, selecting insurance products, and reviewing your 401(k). We offer these services at no charge to clients and their families.

    Portfolio Analysis

    We work with clients to analyze and evaluate other investments they may have. We want you to be able to see all your investments as a coherent whole.